27/02/25

Piko Makes a Splash at ARA Show 2025: Revolutionizing Document Management for Rental Businesses

Piko made a splash at the ARA Show 2025, introducing its AI-powered document management solution to the US market. Discover how rental businesses are embracing Piko's game-changing technology.
by Jörg Bachmann

Piko made a splash at the ARA Show 2025, introducing its AI-powered document management solution to the US market. Discover how rental businesses are embracing Piko’s game-changing technology.

Tired of drowning in paperwork? Imagine a world where equipment documentation manages itself, freeing up your team to focus on what matters most: your customers and your business. That’s the promise of Piko, and we brought that promise to life at the ARA Show 2025.

Setting the Stage at ARA 2025

The ARA Show 2025 brought together the best and brightest of the equipment rental industry, and for Piko, it was a pivotal moment: our U.S. debut. We were excited to showcase our AI-powered document management solution, and the response was incredible. Attendees immediately recognized the potential to transform their document workflows.

A Warm Welcome to the US Market

Walking the floor at the ARA Show 2025, we felt a real sense of excitement. This was our first time bringing Piko to the U.S. market, and the validation from attendees was truly energizing.

A Shared Challenge

While we knew there were some differences in how document management is handled across the Atlantic, the core challenge—the need for efficiency and automation—was clearly shared by everyone we spoke with. Whether it was a small, independent rental company or a large, multi-national corporation, the pain points were remarkably consistent.

Connecting with the Industry

The ARA Show gave us the chance to connect with everyone from software developers looking for integration partners to rental business owners eager to streamline their operations. The sheer diversity of attendees was fantastic, and it allowed us to get a comprehensive view of the market’s needs.

Productive Discussions and Collaboration

The discussions were incredibly productive, and we see huge potential for collaboration. We spoke with rental companies about the day-to-day struggles of managing mountains of paperwork, and we talked with software providers about how Piko could seamlessly integrate into their existing platforms to offer a complete solution.

Software Companies See the Potential

The conversations with software companies were particularly exciting. They immediately saw the value of integrating Piko into their existing platforms, recognizing the benefit for their rental business clients. They understood that by partnering with Piko, they could offer their clients a truly best-in-class document management solution without requiring them to switch to a completely new system.

Integration: Our Core Focus

Our integration-first approach is central to Piko’s design. We understand that rental businesses rely on a variety of software solutions, and we want to seamlessly integrate with those existing systems, not replace them. We believe this is the key to widespread adoption and maximizing the positive impact we can have on the industry.

"Game-Changer" Feedback

The feedback was overwhelmingly positive. We heard words like “game-changer” and “small revolution”—rental businesses and software providers alike recognized the potential for Piko to dramatically reduce document processing time and free up valuable resources. It was incredibly rewarding to hear firsthand how Piko could directly address the document management challenges that keep rental businesses up at night.

Connecting the Dots: Seamless Integration

At the ARA Show, we demonstrated how Piko’s open API architecture simplifies integration with existing rental management software. We showed attendees how easy it is to connect Piko to their current systems. We had productive conversations with numerous software providers about potential partnerships, and the response was incredibly encouraging. They see the potential for Piko to add significant value to their offerings. Attendees appreciated that Piko integrates seamlessly with their existing systems, minimizing disruption and maximizing efficiency. They recognized that Piko is a solution that enhances, not replaces, their current workflows.

Looking Ahead

The ARA Show 2025 was a resounding success for Piko, validating our vision for the future of document management in the rental industry. We are excited about the connections we made and the opportunities that lie ahead as we continue to expand in the U.S. market. We are committed to helping rental businesses streamline their operations and unlock the full potential of their human resources.

The author

Jörg Bachmann

International Sales Manager
Jörg Bachmann has over 20 years of experience in the construction equipment and rental industry, with expertise in various domains such as sales, marketing (both classic and online), communication, business development, project management, and networking with major clients. Here are the highlights of their career. His current Position (2023 - Present): Global Marketing & Sales Director at Alias2k: Acquisition of major accounts across different segments and cooperation partners. Developing and implementing sales strategies for international customers and key accounts. Development of customer-focused SAAS-products for the rental and construction industry. He owned the following positions: - Sales Director at Lectura media GmbH - Sales and Marketing Director at YUNYTY Event GmbH - Director Marketing EMEA at Ritchie Bros. Auctioneers - Director of Business Development in Germany at LOXAM SAS - Head of Marketing at MVS ZEPPELIN GmbH & Co.KG. - Chairman of the European Rental Association (ERA) Promotion Committee